Get found in ChatGPT.
- ✓Visible in ChatGPT, Perplexity and Google AI Overviews
- ✓Content structure an AI can cite, technically and editorially
- ✓Measured monthly: are you in the answer, or your competitor?
What is AI findability (GEO)?
AI findability, also called GEO (Generative Engine Optimization), is optimising your website so AI systems such as ChatGPT, Perplexity and Google AI Overviews name and cite your business in their answers. Where traditional SEO is about ranking in a list, GEO is about being cited in the answer itself. That calls for extractable content, structured data and demonstrable authority.
For anyone whose first impression
is now an AI answer.
Your customers no longer google first, they ask an AI. The question is whose name ends up in the answer.
Professional services
“Which employment lawyer in Amsterdam should I use?” That question goes to ChatGPT today. Whoever gets cited gets the first conversation.
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Growing SMEs
Local search is shifting to AI assistants. If you are not in the answer, your business does not exist for that customer.
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E-commerce & brands
Product research happens in AI: “best [product] for [situation]”. GEO makes sure your products and guides are the source.
More →Three things
GEO sorts out for you.
No trick, but structural work: your content, your technology and your authority all have to hold up.
Citable content
We restructure your pages into blocks an AI can extract: definitions, comparison tables, FAQs phrased as questions. Optimised content gets cited up to 3x more often (Princeton GEO research, 2024).
Extractable block by blockTechnology an AI can read
Schema markup (FAQ, Service, Organization), llms.txt, and a robots.txt that lets AI crawlers in. Invisible to visitors, decisive for AI systems.
Schema + llms.txt
Visibility you can measure
Monthly measurement on the questions that matter to you: are you named in ChatGPT, Perplexity and AI Overviews, and who is named when you are not? You see it in one report.
Measured every monthFrom invisible to cited.
AI search audit
We test your 20 most important questions in ChatGPT, Perplexity and Google. You see in black and white where you stand, and where your competitor stands.
Content & structure
We rewrite and restructure your core pages into citable blocks, with schema markup.
Authority & citations
Source references, statistics and external mentions: the signals that make AI systems cite you.
Measure & adjust
A monthly report: named or not, per question, against competitors. That is what we steer on.
Curious whether ChatGPT
already names your business?
We check it free for your 10 most important questions, so you see straight away where you stand.
The numbers behind the shift.
Almost half of all Google searches now show an AI Overview: the answer is already there before anyone clicks.
Google Search, 2025AI Overviews cut click-throughs to websites by up to 58%: leaning on classic rankings alone loses you traffic without losing positions.
Zero-click search research, 2024Content with statistics and source references gets cited roughly 40% more often by AI systems.
Princeton GEO research, KDD 2024
ChatGPT does not give ten blue links. It gives one or two. That is the whole shift.
Niels puts it like this:
“You used to fight for position one. Now you fight to be mentioned at all.”
Read more about AI
Frequently asked questions about
AI findability
Click a question for the answer.
Ready to be in the answer?
A free check with no strings attached: you see straight away whether AI already names you.
