A logo that sticks.
- ✓Strategy, design and delivery under one roof
- ✓Recognisable at any size, from favicon to shopfront sign
- ✓20+ years of experience, office on the Overtoom in Amsterdam
What makes a logo a good logo?
A good logo is more than a nice picture. It is recognisable at a glance, scalable from favicon to shopfront sign and timeless enough to last for years. It fits the story behind it, instead of being attractive at random. That way it works on your website, on your invoice and on the building: the same everywhere, recognisable everywhere. That is what sticks.
For anyone a strong logo
makes the difference for.
Starters who want it right first time
You do not start with a logo, you start with a story. We lay the foundation properly in one go, so your logo grows with you instead of sending you back to the drawing board in two years.
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Businesses with a dated logo
Your business moved on, your logo stayed behind. A redesign that keeps the recognisable elements and makes the whole thing sharp and current again.
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Brands with no clear brand use
You have a logo, but everywhere it looks slightly different: wrong colour, stretched, too small. Clear guidelines so your logo looks the same everywhere.
More →From thinking to drawing.
The idea first, then the form. A handsome logo with no thought behind it gets found out sooner or later.
Strategy and concept
Before anything gets drawn, we get your business, your audience and your competitors. We translate that into a concept with an idea behind it, not a random picture.
Think first, draw secondDesign and variants
We work a chosen direction up into a logo that holds at any size: from favicon to shopfront sign. Including variants for light and dark backgrounds and a landscape and a compact version.
Recognisable at any size
Delivery and brand use
You get every file ready to go: vector for print, web formats for online, plus short guidelines for colour, spacing and use. So your logo keeps holding up everywhere.
Every file, ready to useFour steps, one logo.
Briefing
We get to know your business, audience and ambitions. On that basis we write a creative briefing as the starting point.
Concepts
We develop a few unique concept directions, each with its own story, and present them to you.
Refinement
You pick your favourite direction and we refine it together until it is right, in clear revision rounds.
Delivery
You receive every file and guideline, plus support in putting your new logo to work.
Time for a logo
that fits?
We look at your brand together and at what a strong logo adds to it.
Anyone can draw something handsome. The craft sits in a form that fits who you are, and keeps fitting as you grow.
Alex puts it like this:
“You know a good logo because you still recognise it small, in one colour and half hidden.”
Work we are proud to show.
Frequently asked questions about logo design
Click a question for the answer.
Ready for a logo that sticks?
Request a free quote. Logos from €500, with an idea behind them and ready for any size.
