Emails that go out at the right moment by themselves.
- ✓Flows that respond to behaviour, not one-off manual emails
- ✓Welcome, nurturing and follow-up, in your tone of voice
- ✓Connected to your website, shop and CRM
What is email automation?
Email automation replaces one-off manual messages with flows that respond to behaviour: a sign-up starts the welcome series, a download starts the follow-up and inactivity starts a re-engagement. One-off manual emails are what leaves chances on the table: the timing is off, the follow-up gets forgotten and not everyone gets the same thing. We start with the customer journey and then build the flows in Mailchimp, HubSpot, ActiveCampaign or Klaviyo, so every contact gets the right message on time.
Anywhere you still send mail by hand.
The biggest gain usually sits in the messages you currently send late or not at all.
Teams sending mail by hand
You still send by hand: a welcome message here, a follow-up there. Exactly the work a flow takes over, so every contact gets the right message on time.
More →
Growing lists
Your list is growing, but one-off newsletters leave chances on the table. We build nurturing flows that warm leads up gradually until they are ready for a conversation.
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Connected to your systems
You want your emails to respond to behaviour in your shop, CRM or website. We connect the triggers so the flow starts at the right moment.
More →From one-off emails
to working flows.
Flows and triggers
Instead of one-off messages we build flows that respond to behaviour: a sign-up starts the welcome series, a download starts the follow-up, inactivity starts a re-engagement. The trigger decides who gets which message and when.
Responds to behaviourSegmentation and personalisation
Not everyone gets the same email. We segment on interest, stage in the customer journey and earlier behaviour, and personalise the content so every message feels relevant rather than generic.
Relevant per recipient
Measuring and optimising
We track what happens: opens, clicks and drop-offs. On that basis we test the subject line, the timing and the content, so the flows keep improving after launch instead of standing still.
Keeps improvingFrom journey to running flows.
Map the journey
We map the customer journey and decide which flows return the most: welcome, nurturing or follow-up.
Content and setup
We write the emails in your tone of voice and design the flow with the right triggers, waiting times and branches.
Build and test
We build the flows in your email platform, connect the triggers to your website or CRM and test with real scenarios.
Live and tuned
Once approved the flows go live. After that we test subject line, timing and content to keep improving the results.
Curious which flows
you are missing?
In a free call we look at where the gain sits.
Connected to the tools
you already use.
You never notice the best flow: the right message simply arrives, exactly when it matters.
Luna puts it like this:
“An automated email should never feel like an automated email.”
Read more about AI
Frequently asked questions
about email automation
Click a question for the answer.
Ready to let your emails run themselves?
Book a no-obligation call. Tell us how you send mail today, we will design the flows.
