Custom websites in Next.js and React.
- ✓Blazing fast: server side rendering and green Core Web Vitals
- ✓Headless CMS and API integrations with your own systems
- ✓Custom that scales, in TypeScript, with no theme limits
What is custom development?
Custom development means we build your website or web app line by line in Next.js and React, instead of dressing up an off the shelf theme. Headless means the front end is decoupled from the CMS, so content and technique can each move at their own pace. It pays off the moment you are building a product that has to scale, has to be fast or has to connect with other systems. For a simple, content driven site WordPress is often the smarter choice.
For anyone a standard
theme is too tight for.
SaaS and platforms
Interactive products, dashboards and portals that have to scale. React gives you an application that feels like software, not like a brochure.
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Brands that demand speed
Sites where every second of load time counts. Server side rendering and static generation deliver a page that is there almost instantly, on mobile too.
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Complex integrations
A website that talks to your CRM, payment provider, stock system or AI layer. Headless and API first, without the limits of an off the shelf theme.
More →Three reasons to go custom.
Speed, integrations and scalability: that is where Next.js and React make the difference against a standard theme.
Speed and Core Web Vitals
Server side rendering, static generation, automatic code splitting and image optimisation. The result is a site that loads almost instantly and scores green on Core Web Vitals, which Google counts as a ranking signal.
Measurably fastHeadless and API integrations
You manage content in a headless CMS such as Sanity or Contentful, just as easy to use as WordPress. Underneath we connect your CRM, payment provider and other systems through APIs, so the website becomes one whole with how you run the business.
API first
Custom that scales
TypeScript, reusable React components and an architecture that grows with your product. From a fast marketing site to a complete platform: the same codebase, without getting stuck later on a theme or a plugin.
Grows with youAgile building, visible every week.
Discovery and architecture
We settle on the right stack and architecture for your use case: which integrations, which CMS, how much it needs to carry.
Design and prototype
Interactive prototypes with real React components, so you test the user experience before we go into full build.
Development and testing
Agile building in TypeScript, with component testing and a CI/CD pipeline. Weekly demos, so you see progress live.
Deployment and optimisation
Deployment on Vercel or AWS with monitoring and analytics. After go live we keep measuring and sharpening performance.
Torn between custom
and WordPress?
In a short call we give you an honest view on which approach fits your project, and roughly what it will cost.
And what about WordPress?
Not every project calls for custom. If you are mainly building content and want to keep managing it all yourself, WordPress is often live sooner and cheaper. The moment performance, integrations or scalability become decisive, Next.js earns itself back. We look at your goals together and choose on that basis, not on the basis of what we happen to enjoy building.
With custom, your product decides the technique, not the other way round. That way you do not get stuck later on a theme or a plugin.
Erik puts it like this:
“A theme is fast. Until you want something the theme cannot do.”
Work we are proud to show.
Frequently asked questions about Next.js development
Click a question for the answer.
Ready for a site that does not compromise on speed?
Request a no-obligation quote. We will look at your project and give you an honest view on which approach fits best.
