A web shop that sells.
- ✓Shopify, WooCommerce or bespoke: honest advice on what fits
- ✓Checkout without friction, every Dutch payment method
- ✓Connected to your carriers, bookkeeping and marketing
What makes a web shop good?
A good web shop keeps friction to a minimum: visitors find the right product quickly, check out in as few steps as possible and pay the way they want to: iDEAL, credit card, Klarna or Apple Pay. Underneath it, the machinery runs: real time stock, automatic shipping labels and a link to your bookkeeping. We build web shops on Shopify, WooCommerce or fully bespoke, depending on what suits your situation.
From first shop to step change.
The right approach depends on where you stand, not on which platform we happen to like.

Starters and SMEs
Your first serious shop, or a move away from the marketplace model. Live quickly, easy to run, without unnecessary cost.
More →
Growing web shops
Your current shop is hitting its limits: slow, restricted, or islands of systems. We migrate without losing revenue and connect everything up.
More →
Brands with volume
Thousands of products, several channels, international ambition. Bespoke solutions with AI for product content and personalisation.
More →Shopify, WooCommerce
or bespoke?
There is no one size fits all. Here is the honest difference, downsides included.
| Feature | Shopify | WooCommerce | Bespoke |
|---|---|---|---|
| Strongest point | Live fast, no worries | Endlessly adaptable | Fully bespoke, maximum performance |
| Watch out for | Transaction fees, limited customisation | More technical, hosting is yours to arrange | Higher investment, longer build |
| Running it | Very straightforward | The familiar WordPress dashboard | Set up to fit your way of working |
| Best for | Starters and SMEs | Growing shops with their own wishes | Brands with volume and unique features |
Not sure? In one call we advise which platform suits your situation, even when the answer is “stay where you are”. Book a strategy call →
Three things your
shop runs on.

Checkout without friction
As few steps to the purchase as possible, every Dutch payment method (iDEAL, Klarna, Apple Pay), and a basket that does not leak.
Every payment methodMachinery in the background
Real time stock, automatic shipping labels (PostNL, DHL, DPD), track and trace to the customer and a link to your bookkeeping (Exact, Moneybird).
Handled automatically

AI that adds revenue
Smart product recommendations based on behaviour, AI written product copy in your tone of voice, and search that understands typos and synonyms.
Selling smarterFrom plan to first order.
Intro and platform advice
We look at your range, volume and ambition and advise the platform that fits.
Design and setup
Shop design around your brand, the product structure and the integrations you need.
Build, connect and test
Payments, shipping, bookkeeping and marketing tools: all tested with real test orders.
Live and growing
Going live without losing revenue, then optimising for conversion and average order value.
Curious what your shop
could be selling?
Request a free quote, honest platform advice included, even when that advice is “stay where you are”.
Connected to the tools
you already use.
The best web shop is not the prettiest, it is the one where the customer never has to stop and think.
Nova puts it like this:
“Every moment your customer has to think in your checkout is a moment to drop out.”
Work we are proud to show.
Frequently asked questions
about web shops
Click a question for the answer.
Ready to get started on your web shop?
A free quote with honest platform advice: within a week you know where you stand.






