SEO agency in Amsterdam. Get found locally.
- ✓Local visibility: map results, Business Profile and “service + Amsterdam”
- ✓Technology, content and authority: all three, no tricks
- ✓20+ years of experience, office on the Overtoom in Amsterdam
What does a local SEO agency do?
An SEO agency in Amsterdam makes sure Google shows you higher when customers in the city search for your service. That combines local visibility (map results, Business Profile, reviews) with the three pillars: technology, content and authority. Not a trick but an ongoing process, and now that AI search engines are reading along, the basics matter more than ever.
For those where being found locally
means revenue.
Professional services in the city
“Employment lawyer Amsterdam”: whoever sits at the top gets the first conversation. Local SEO for firms where one new client pays for the whole year.
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SMEs in the region
Getting found locally for the services you deliver, in the neighbourhoods and municipalities where you work. From the city centre to Amstelveen, Diemen and Zaandam.
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Shops and hospitality
Your Google Business Profile, map results and reviews in order, so people nearby find you at the moment they search.
More →Local, technical and with authority.
Successful local SEO is not a trick but a process. Optimising each pillar on its own does not work: they reinforce each other.
Local visibility
Your Google Business Profile, map results and local search intent. We optimise for “service + Amsterdam” and the neighbourhoods around it, with consistent business details and reviews that add up.
Found close byTechnology and content
No foundation, no top spot: loading speed and Core Web Vitals, a logical site structure and structured data. On top of that, copy that answers the local search intent and turns visitors into enquiries.
Foundation first
Authority and links
Quality backlinks from relevant, often regional websites give Google the signal that you are the trustworthy source in your market. Built up, not bought.
Earned, not boughtTransparent, measurable every month.
Analysis and baseline
A technical scan, a content audit and local competitor research in Amsterdam. You see in black and white where you stand.
Strategy to fit
A plan based on your data and your goals: which local keywords, in which order, and what it has to deliver.
Delivery
Technical improvements, locally optimised content and authority building, in sprints, visible in your dashboard.
Reporting and tuning
A monthly report with positions, traffic and enquiries. No woolly graphs, just figures you can steer by.
Curious where your site
stands in Amsterdam today?
The free SEO scan shows you your biggest local opportunities, in your inbox within a week.
And what about ChatGPT?
Search behaviour is shifting: almost half of Google searches now show an AI summary, and more and more people ask ChatGPT or Perplexity for advice, including locally. Good SEO is the foundation for that, but being cited in AI answers takes extra work: extractable content, schema markup and authority signals. That is called GEO, and we have our own approach for it.
And note: the busy high street has moved, these days it also runs through ChatGPT.
Niels puts it like this:
“A good position in Google is nice. Being named in the answer is better.”
Read more about AI
Frequently asked questions about SEO in Amsterdam
Click a question for the answer.
Ready to get found locally?
A free SEO scan, with no obligation: within a week you know where your biggest opportunities in Amsterdam sit.
